Friday, 27 September 2019

Cutting Edge Software and Online Training For Higher Profitability

With the standardization of e-commerce facilities followed by the prevalence of online businesses setting out in hopes of a profitable venture, the recognition of cutting edge software and personal training as a means to garner greater gross profits has become rather prominent. Businesses are more aware of the successfulness of establishing an online market or at least, expanding from the resources provided by online platforms. However, what happens if your dream derails into a disappointing reality of losses?

For new entrepreneurs and novices in business strategies, the development of your project might end up in shambles. The dream of making significant profits from your start-up is one that usually ends up as a bleak reality. Expected profit levels that you’ve calculated before starting your own business venture might slowly trickle down to an eventual crash and put paid to any dreams or aspirations of high-level business performance.

The reason for this? Technology demands transformation. The saturation and popularity of online business is largely the result of a fast-moving internet and technologically advanced age. We use technology to adapt and improve, and businesses aren’t excluded from that aspect. Therefore, it is a strong platform for growth for all businesses, regardless of their specific designations. The right technology is conducive to success and thus, your business stipulates an adept use of resources to transform your bleak reality into an exponential build-up of mountains of cash.

The Purpose of Using Cutting Edge Software

The definition of cutting edge technology is the technology which is available and fully developed for commercial and business uses. This term contrasts its kin, bleeding-edge technology, which is the technological feature that is more of a novel idea and hasn’t been put into practical use yet. For the purpose of marketing and generating sales, cutting edge technology has performed undeniably well in bringing businesses their expected profit levels and increasing their net profit.

Cutting edge software helps in the factor of determining your targeted customer behavior so as to ensure that you can alter the paradigm of your business to suit the preferences of your clientele. With developed AI and Data Analytics technology, you can predict what your consumer might be looking for through suggestions provided by algorithms. Meeting your customer expectations is key to earning bigger profits, even as a small business.

Data Warehouse Training and its Optimisation of Business Profits

Data warehousing stems from the aforementioned cutting edge software, and thus supplements to your business strategies to better your profit position. A data warehouse is formed through the integration of data which works to bring reports based on different analysis of consumer behavior. It also includes the use of question/answers to perfect your decision making and help you organize your marketing strategies. The different types of data warehousing are date cleaning, data integration, and data reinforcement.

Through training for the purpose of effectively using data warehousing, your business achieves spectacular ways to achieve greater profits. Online personal training for data warehousing fine-tunes your decision-making process. You will be able to understand specific product strategies by which you can alter and optimize your product portfolios. You also learn how to compare and gather information from your past sales levels to refine your business tactics.

In addition to this, you also learn how to analyse the preferences of customers in your sector, predict their buying times and their reactions to specific marketing strategies as well as when their budgets rise and when they remain frugal in their purchases. This is also a key part of the online personal training scheme.

Furthermore, data warehousing can help build a loyal consumer base for your business too. This not only ensures a steady flow of profits but also maintains a good name for your business – something that helps tons in the long term, specifically when building brand awareness. With thorough information of your business performance and suggestions taken from customers themselves, you can understand exactly what kind of business operation to undertake for both customer satisfaction and profit optimization.

Should You Choose to Have an Online Personal Training Software?

The answer remains in the affirmative.

The main objective of a small business is to prioritize on efficiency and cost reduction. And, there is no better way to achieve both of those objectives, with profit being the icing on top, through the use of technology, specifically cutting edge software.

Data Warehousing is an incredibly accurate and reliable source of information for businesses to gather analytical reports as well as recommendations for changes in their business operations, especially the changes that customers want to have. Instead of having to take numerous surveys and going about ringing people to know about their take on your business – as it was done in the good old days – you know have everything you need under your fingertips in minutes, possibly seconds.

But, if you still have doubts over the efficiency and the results from the use of data warehousing, here are a few statistics to run through:

·        More than 60% of small businesses feel pressured on the matter of engaging with customers and 40% of them find it incredibly hard to maintain their relationship with existing clients.
·        To improve their business performance, 51% focus on advertising through social media and 40% prioritize improving their customer experience

Out of all these numbers, only a few truly achieve the goal of a better business position and an increase in profitability. But those who learn through online personal training software and rely on cutting edge technology, the statistics for them are as follows:

·        72% of companies rely on Information Technology to help their business growth, with about 78% fully trusting their technological software to bring desirable results, that is high profits.
·        Furthermore, 59% of small businesses who’ve used IT find that this helps them cut overhead costs by a significant amount while 57% use IT specifically to avoid any discrepancies in their business operations.

Thus, for a market which has a large portion of its customers using technology, why should the businesses be any different? There remains no falsehood in the accuracy and efficiency of the work done by data warehousing and other means of software work, so make sure you give your business the best method to grow and earn profits. 

Therefore, definitely consider using cutting edge software and related training to leave your competitors in the dust and be the market leader that sets industry standards.

Thursday, 19 September 2019

Why Customer Engagement and Interaction is Vital for Business Growth?

In today's online world of high-speed internet and online communication
and a six-second attention span where the customer is pulled in so many different directions, it is so easyfor your website to be a ghost town with your visitors visiting your website coming in an leaving without a trace.

This is why customer engagement and interaction which reaches out and grabs the customer's attention with personalized content that he or she is interested in and going one step further which will literally force the customer's interest in answering you via customized calculators and quizzes

The bridge or the connection to the customer via online channels to ensure
customer acquisition and long term growth is through effective customer engagement and interaction.

Interactive calculators that are personalized to your customer requirements and quizzes that perks your customer's interests to  questions that they are dying to know have been wildly successful in engaging customers with a high customer interaction rate

A highly engaged audience will be more inclined to become new customers and demonstrate greater long term loyalty.
         
                                                                    Click here for Free Access


According to statistics from Forbes Insights/ Pegasystems, companies that implemented customer engagement platforms to personally interact with their customers recorded the following results:

4 times more likely to experience growth rate of over 10%

3 times more to see high customer acquisition rates increasing at an
annual rate of between 5 to 25%

3 times more likely to be in the top quartile of net promoter score

10% more likely to experience a churn rate of less than 10%

In terms of new business and customer acquisition, statistics show that effective
engagement with customers resulted in a staggering  60% and over of the leads generated


Hall and Patners research showed that up to 66% of a brand's profits rely
on effective customer engagement

The emotional pull of engaged and trusting customers is so great that it lays a strong concrete foundation for building long term customer loyalty.

A highly engaged and trusting customer base will:

(1) Buy more
(2) Build brand loyalty and continue to buy from you despite the swarm of competitors around you. They will be loyal even when the competitor is giving a better offer
(3) Loyal customer will be a great source of referral because they will refer your company to friends and family
(4) Stick to your company even when you are going through rough patches

How to find the best dropshipping sites for your ecommerce business?

There are a number of ways you can go about finding the best dropshipping sites.
Once you know the type of product or products you want to sell then it does involve a lot of research in looking at all the terms and conditions of the supply agreement to ensure that you have got everything covered.

For instance: pricing structure, wholesale discount, customer service, frequency of supply, expected delivery time, dropshipping charges, etc.

Some of the best companies to look into in sourcing drop shipping supplies are:
Alibaba
Sprocket
Dropship Direct
Doba
Salehoo
Wholesale brands
Oberlo
Dropshipping by Dropwow
Dropified
Inspire Uplift
BlueCrate
Meowingtons

Below an example of a company that helps e-commerce retaliers save a ton of time in finding verified
dropship and wholesale suppliers and provide them with hot niche products that they can promote.

                                                                       click here for more information


     The following are 5 methods in which you can manually source dropship and wholesale suppliers;


Contact the Manufacturer:
Call them directly to find out if they have a list of preferred wholesale distributors that you can work with.
By contacting wholesale suppliers direct, you can enquire about dropshipping possibilities, terms and conditions and narrow down the list of the main wholesalers that provide the best dropshipping conditions.
Attend Trade Shows & Exhibitions
I find that staff at trade shows are very helpful in giving you all the information you need in regards to dropshipping and contact business card which will come in handy once you start investigating into specific companies

Do a google search for a list of Dropshipping Companies
In this type of search, you can find all the relevant information about specific companies and the products they supply and contact details so you can inquire further regarding drop shipping capabilities and their level of customer service and satisfied customers

Network with the local Business Community
This is a very valuable source of business information if you can network with key relevant contacts of companies that you are interested in promoting.
Being a member of the local chamber of commerce or trade organizations both online and offline will put you in a good position in terms of publicizing your business branding and who you are and what you do.

Sign up with a Directory
There are a multitude of drop shipping directories that might be free but most of them are low quality and provide little value. It might be a waste of your time and its a case of trawling through the information to see if you strike. It's not something that I would readily recommend
If you can cut down on time on sourcing a ton of verified and recommended drop shippers and wholesale companies for low competition products that you are interested in then you would have easily cut through all the red tape and you will be off to a great start in running a very profitable dropshipping business
Once you customer service and satisfied customers

Network with the local Business Community
This is a very valuable source of business information if you can network with key relevant contacts of companies that you are interested in promoting.
Being a member of the local chamber of commerce or trade organizations both online and offline will put you in a good position in terms of publicizing your business branding and who you are and what you do.
Sign up with a Directory
There are a multitude of drop shipping directories that might be free but most of them are low quality and provide little value. It might be a waste of your time and its a case of trawling through the information to see if you strike. It's not something that I would readily recommend
If you can cut down on time on sourcing a ton of verified and recommended drop shippers and wholesale companies for low competition products that you are interested in then you would have easily cut through all the red tape and you will be off to a great start in running a very profitable dropshipping have avoided the arduous task of sourcing your preferred credible dropshipping and wholesale companies, you can narrow the list for the best drop shippers by comparing :

(1) Customer Support Quality
(a) Do they have fast and reliable delivery?
(b) Do they always run into back orders and keep customers waiting or do they keep you informed instantly in regards to available supply so your customers can be kept informed
(c) Do they have a fast and secure way of fixing damaged products so your customers are not disadvantaged in having continued access to the product

(2) Trade Discounts
(a) What type of wholesale discount do they provide?
(b) What is the profit margin like?

(3) Company Advertising
(a) What is the level of traffic they get for their products?
(b) Is it a well-known product that people will readily buy?

(4) Competition
Is it a product that has a lot of distributors and other competing e-commerce retailers?

(5) Drop Shipping Tools
What dropshipping tools do they provide in terms of product imports, order fulfillment, shipment tracking?
Finally, in deciding on the best dropshipping site, choose a company that has step by step tutorial and gives clear instructions on how their dropshipping system works. This is to ensure that you can get accustomed to their best practices in terms of their dropshipping policies and it will be a good fit between your selected dropship supplier and yourself.

The best source for locating verified dropshipping and wholesale suppliers

Tuesday, 17 September 2019

Marketing Metrics and Business Intelligence For Increased Business Growth


Let’s take a moment to consider why accurate marketing analysis and live data is so crucial in tapping into customer behavior and buying trends to decide on the right marketing strategies for the business.
                                                      Click here for Free Access

There are people that will say that marketing analysis is a lot of mumbo jumbo and is a waste of time and they should just focus on traffic or sales conversion. This is very much a stab in the dark and will be a case of hit and miss. It's very inefficient and a waste of marketing budget. It's like saying that you want to capture a runaway criminal spotted in the Bahamas and it's okay to spend money bombing the whole island.

Marketing is an investment into the future growth of the company and if it is used wisely in terms of buyer identification, buyer likes and dislikes, buying trends, it is going to pay off big time

Marketing reports can measure just how much of an impact the different marketing investments are having on the profits

If you can show that your campaigns are fulfilling company goals, increasing lead generation, and bringing in an increase in sales conversion, then you have a basis for deciding which investments should be given priority and which investments should be scrapped

In short, we can apply the SMART acronym

S - Specific

M - Measurable

A - Attainable

R - Realistic

T - Timely

More than that, however, marketing reports provide you with a benchmark comparison and gives you a good insight as to how things are actually working out without the need for guesswork.

What areas are we succeeding?

What areas of the business need to be tweaked for better performance?

Which channels are working well and what areas are a waste of company budget?

Where should we focus our company budget?

All of these questions can be accurately identified with marketing reports and they will be a sound financial guide as to where we can prioritize our time and energy

Without accurate marketing reports and analytics, the company is flying blind and is a recipe for disaster. This is why marketing analytics are vital and should become a core part of the daily marketing operations and workflows.

So now we know why there is a great need for live marketing statistics, so the next question is, what information a good marketing report provide?

Quite frankly, there is no hard and fast rule. A marketing report can be in any format but it's important that it provides the key information the management or directors are looking for, in deciding on a particular marketing investment.

But, how are we to know which marketing reports are crucial for the business?
One way to go about it is to report on everything so we don't miss out on anything.
This would not only be time-consuming but it would be inefficient use of company's budget

Usually, clients and stakeholders are only interested in a handful of well defined key information contained in a handful of metrics.

Every company is different and the consumers in different industries can also be different in their needs and buying behavior. Subsequently, the information required can also vary

It could be website traffic- paid or organic or brand recognition, or sales conversions or it can be lead generation. If you report on everything, not only are you failing to highlight what’s most important, you are probably also overwhelming the person reading it.

It is best to start with company goals and objectives- what are you looking for and from your experience, what's most important to you.

Once you figure out the goals and objectives then you can decide on which metrics would be the most appropriate to demonstrate the rate of return or ROI- Return on Investment (click on video for further info)

Channel sources – which channels show the best performance and are driving the most leads or clicks

Revenue

Conversions- Leads List which will identify the percentage of potential customers by way of  actions taken on the website or their responsiveness on the webinar or tradeshow

Cost per acquisition/lead

Clicks

Purchase/lead funnel

Top-rated organic/paid keywords

Best-performing paid search ads

Bounce rate

Quality score (paid search)

Social interactions

The type of metrics that someone will be interested in will depend greatly on their goals and business objectives and the above information is only a guide and a good starting point for businesses to consider in formulating a marketing plan

While the types of metrics that you will report will largely be based on your goals, these stats are usually a good starting point.


How To Spin Articles The Right Way For Top Ranking

Let's be realistic, for most people, writing content is hard work because it takes a lot of time and effort to come out with fresh, unique content and on top of that it also involves seo optimization
if one is to climb the page rankings.

Unfortunately, a lot of marketers have gone on to spin articles willy nilly without checking for human readability. Spinning in this manner with no added quality content is something that Google will spot and red flag. When Google is unhappy with the content then you can be sure the article is destined for the graveyard

In addition, low-quality spinners do a poor job in terms of human readability and it's a waste of time spent spinning the articles


However, there is another approach to spinning which can be efficiently utilized to good effect to create unique content with a fresh flavor and focus on building greater value rather than spend hours looking for content and trying to look different. Thousands of marketers have
           used this method to effortlessly achieve top page rankings.

                                                       Free access on this page (click here)

Spinning on its own with no further improvement is quite deceiving but if it is used to rewrite an article with thought and idea development then it becomes truly unique and google will be more inclined to give a stamp of approval. Let's face it sites like buzz feed makes millions of dollars by marketing available content or articles written by other people.

Real valuable content on its own is sought after and on its own is not a bad idea to share and display. However, grabbing an article and spin it wholesale without any consideration for uniqueness or thought development is bad because it doesn't add value and is being disguised as being "unique".

Rewriting valuable content in a different format and building and adding value so it addresses viewpoints that is lacking in the original article will enhance the quality of the article making it even more valuable and a much better chance of top ranking on search engines.

Why not cut down on the time-consuming task of getting unique content by getting content software to rewrite the article and build on it so that your article does become unique and gives even more value to the reader.

For example- the original article may have been one-sided and only discusses the good points or benefits while overlooking the disadvantages or the negative side. So why not address the pros and cons? I find that a lot of review sides that claim to give "honest" reviews are really looking to promote affiliate products will always harp on how wonderful the product is while carefully avoiding any negative side which can discourage the reader from buying the products.

Readers do appreciate honest reviews that carefully considers the positive side and the negative side without any bias so they can make their buying decisions based on what appeals to them while considering the negative impacts.

Some of the ways in which original articles can be rewritten to give a unique fresh perspective are: 1) Include a guest post where an expert in the related industry can leave comments linking it back to the original article - these are valuable links to both the original article and the rewritten article making both credible in google's eyes. For example, if the article is about Affiliate Marketing Best Practises and you specialize in affiliate marketing then you can work with the original writer to do a reverse post and write an article on "Affiliate Marketing Mistakes"

(2) Include illustrations and diagrams or charts which are lacking in the original article. This additional illustration will really enhance the quality of the article by giving the readers a clear understanding

(3) Include future trends or developments in the industry which may not have been discussed in the article. This additional piece of information will again give real value because it informs the reader as to what they can expect in the future

Cutting Edge Software and Online Training For Higher Profitability

With the standardization of e-commerce facilities followed by the prevalence of online businesses setting out in hopes of a profitable ventu...